Ragu has a great point of difference over other sauces with Italian heritage. It was invented in New York in 1937, and has been keeping American families happy ever since. For the relaunch, I created this 30" TV spot, refreshed their website and launched the brand on social media. My new positioning – “The Italian Sauce, created in New York” helped them achieve much healthier sales and regain their rightful position at the front of supermarket shelves.