Genever, also known as the dutch spirit, was popular in America in the 19th century, but had since been forgotten. Working with a consortium of five premium Geneva brands, it was my job to relaunch the category, and the brands themselves, to modern day American drinkers. I created a prohibition-inspired live event, where guests boarded the Geneva Express and were whisked away to a series of speakeasy style saloons. Once there, expert mixologists served Geneva cocktails and gave visitors the chance to immerse themselves fully in the prohibition era with a Virtual Reality experience.