AMAZON - THE HOME OF IMAGINATION

Many people don't realise just how useful Amazon's voice-activated assistant, Alexa, can be. To showcase her many capabilities around the home, I came up with 'The Home of Imagination', a pop-up house in the middle of London's Westfield shopping centre. Partnering with brands such as Mercedes-Benz, Fitbit and Phillips Hue, the 'home' consisted of a series of immersive walk-through rooms, showcasing their products' innovative integration. My initial concepts were bought to life via expert design and production by the team at BEcausexm.