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PAUL READING
CREATIVE DIRECTOR
ABOUT ME
I've been working in advertising and marketing for over 25 years, and I'm still as hungry, motivated and curious as I was on day one. I'm comfortable working in any discipline, across any media, and have always been a firm believer that complicated is stupid and simple is clever. I'm a hands-on leader who keeps calm under pressure, which means clients and agencies like working with me because I listen just as much as I talk. I also like getting involved in projects early on, helping to shape strategy and insights that lead to purer single-minded solutions. I art direct, write copy, put presentations together and present ideas with clarity and creative clout.
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